Smartbound Rebrand 2026

Custom Signal Engine Positioning — Project Documentation

Phase 4 Complete

Quick Links

🌐 Live Website 📋 Project README 🎯 Brand Strategy 💬 Messaging 🎨 Visual Identity
1 Discovery & Research Complete
Doc 01

Brand Audit

Current state analysis, strengths, gaps, opportunities
Doc 02

Competitive Analysis

Signal provider landscape, positioning matrix
Doc 03

Customer Insights

Why clients bought, proof points, patterns
Doc 04

Stakeholder Interviews

Devon/Kevin vision template, key decisions
2 Strategy & Positioning Complete
Doc 05

Brand Strategy

Core positioning, differentiation, ICP, competitive advantage
Doc 06

Messaging Framework

Taglines, key messages, objection handling, elevator pitches
Doc 07

Naming Strategy

Product/service names, category definition
Doc 08

Visual Brief

Design direction, brand personality, visual references
3 Creative Development Complete
Doc 09

Visual Identity

Logo specs, color palette, typography, spacing system
Doc 10

Brand Guidelines

Logo usage, color rules, voice & tone, dos/don'ts
Doc 11

Asset Templates

Social graphics, decks, email signatures, one-pagers
4 Implementation Complete
Doc 12

Website Brief

Sitemap, copy, CTAs, SEO, technical requirements
Doc 13

LinkedIn Strategy

Company page, founder profiles, content calendar
Doc 14

Sales Collateral

Pitch deck, one-pager, case studies, email templates
Doc 15

Launch Plan

Timeline, rollout phases, checklists, success metrics
📦 Deliverables

🌐 Live Website

Full single-page site with all sections