This document outlines the LinkedIn strategy for Smartbound's Custom Signal Engine rebrand, covering the company page, founder profiles (Devon Keller, Kevin Hopp), content strategy, and engagement approach. LinkedIn is a primary channel for reaching B2B sales leaders.
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│ [Logo Icon] Custom Signal Engines for Sales Teams │
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│ Your team knows who to call and why │
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Smartbound builds custom signal engines for sales teams.
We monitor primary data sources—government filings, regulatory databases, permit records—and deliver weekly feeds of prospects with verifiable reasons to talk.
Every engine is custom-built for your specific market. No catalogs. No templates. Just prospects your competitors can't find.
What you get:
• Weekly prospect feeds with signal context
• Custom signal design for your market
• Primary source monitoring (not aggregated data)
• Monthly feedback loops for continuous improvement
If signals don't exist in your market, we'll tell you before you sign.
Learn more: smartbound.ai
Building Custom Signal Engines at Smartbound | Your sales team knows who to call and why
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│ [Signal visual element] Devon Keller │
│ Building Custom Signal Engines │
│ Co-Founder, Smartbound │
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I build custom signal engines that help sales teams find prospects with verifiable reasons to talk.
Most signal platforms sell the same data to everyone. We build engines that don't exist in any catalog—monitoring primary sources like government filings, regulatory databases, and permit records.
If signals don't exist in your market, I'll tell you before you sign.
Previously: [relevant background]
Based in: [location]
→ See what a custom signal engine looks like: smartbound.ai
Co-Founder, Smartbound | Custom Signal Engines for Sales Teams | Helping you find prospects who actually want to talk
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│ [Signal visual element] Kevin Hopp │
│ Custom Signal Engines │
│ Co-Founder, Smartbound │
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I help sales leaders find prospects who actually want to talk.
At Smartbound, we build custom signal engines—bespoke monitoring systems that surface prospects with specific, verifiable pain. Not contact lists. Not intent scores. Actual events that create urgency.
Before Smartbound: [relevant background]
Focus: [specific expertise areas]
Want to see if signals exist in your market? Let's talk.
→ smartbound.ai
| Pillar | Description | Frequency |
|---|---|---|
| Signal Examples | Actual signal cards with context | 2x/week |
| Market Insights | Vertical-specific signal opportunities | 1x/week |
| Results/Proof | Metrics, case studies, testimonials | 1x/week |
| Methodology | How custom signal engines work | 1x/week |
| Competitive | vs. Autobound, Clay, intent data | 1x/week |
[Visual: Signal card]
This is what a custom signal looks like.
Signal: [What happened]
Impact: [Why it matters]
Angle: [How to approach]
Every prospect we deliver has a reason you can name in your first sentence.
#sales #prospecting #signals #salesintelligence
This is what a custom signal looks like.
Signal: Trial NCT-04XXXX missed Q4 enrollment by 40%
Impact: Sponsor needs to expand sites within 60 days
Angle: Your recruitment platform = the fix
Every prospect we deliver has a reason you can name in your first sentence.
#clinicaltrials #sales #prospecting
[Contrarian or valuable insight about signals/prospecting]
[Elaboration — 2-3 sentences]
[Call to action or question]
#sales #prospecting #[relevant vertical]
Most "intent signals" are guesses.
Someone visited a website? Maybe they're researching. Maybe they clicked the wrong link. Maybe it's their intern.
We track actual events: trial enrollments missed, permits filed, regulatory actions taken.
Named events. Not anonymous web behavior.
That's the difference between "they might be interested" and "they have a problem you can solve."
#sales #intentdata #prospecting
[Headline with metric]
[Context — what we did]
[Result — what happened]
[Lesson or takeaway]
#sales #results #[relevant vertical]
10%+ response rate on cold outreach.
That's not normal. Industry average is 1-2%.
How? We delivered prospects with specific, verifiable reasons to talk. Not firmographic matches—actual pain signals.
Your reps spend 60% of their time researching. We give them prospects who already have a reason to say yes.
#sales #coldemail #prospecting
[Competitive comparison or differentiation point]
[Why it matters]
[What we do differently]
#sales #[competitor category] #prospecting
Autobound sells signals from a catalog.
Same signals. Same prospects. Everyone gets the same list.
We build custom signal engines.
Every engine is bespoke. Monitoring sources your competitors don't even know exist.
Catalog vs. Custom.
Which would you rather have?
#sales #autobound #prospecting #competitive
[Vertical headline]
[What signals exist in this vertical]
[Example signal]
[Who this is for]
#sales #[vertical] #prospecting
Custom signals for clinical trials.
We monitor ClinicalTrials.gov for enrollment shortfalls. When a trial misses targets, sponsors need solutions fast.
Signal: Trial X missed enrollment by 40%
Impact: Need to expand sites in 60 days
Target: Patient recruitment platforms, CROs
Every vertical has signals. We find the ones others miss.
#clinicaltrials #healthcare #sales
| Day | Company Page | Devon | Kevin |
|---|---|---|---|
| Monday | Signal example | — | Insight |
| Tuesday | — | Insight | — |
| Wednesday | Results/proof | Signal example | Signal example |
| Thursday | — | Vertical deep-dive | — |
| Friday | Differentiation | — | Results |
LinkedIn Post → Profile View → Connection Request → DM Conversation → Scheduling → Call
Target ICP List → Connection Request → Accept → Value DM → Scheduling → Call
Thanks for connecting, [First Name].
Curious — do you have someone building custom signals for your sales team, or are you still on the generic stuff?
If your market has viable signals, we can scope it for you. If not, I'll tell you honestly before you spend a dime.
Devon
[First Name], saw [something relevant about them/company].
We're building signal engines for [vertical] — custom monitoring that surfaces prospects with verifiable pain.
Happy to show you what that looks like for [their market]. No pitch, just want you to see the quality.
Worth 15 min?
| Metric | Target |
|---|---|
| Followers | +50/month |
| Post impressions | 500+ average |
| Engagement rate | 3%+ |
| Click-through to website | Track |
| Metric | Target |
|---|---|
| Profile views | Track weekly |
| Post impressions | 1,000+ average |
| Engagement rate | 5%+ |
| Connection requests sent | 10-20/week |
| Connection acceptance | 30%+ |
| DM conversations started | 5-10/week |
| Meetings booked | Track |
Your reps spend 60% of their time researching prospects who have no reason to buy.
We flip that.
Custom signal engines = prospects with verifiable pain.
Not contact lists. Not intent scores. Named events.
#sales #prospecting
"What if signals don't exist in my market?"
That's exactly what we figure out in scoping.
Before you sign, we research. If we can't find signals that produce quality prospects, we'll tell you honestly.
We don't sell engines that don't work.
#sales #honestmarketing
$2,000/month for prospect intelligence.
Half what you'd pay a part-time analyst.
We build the signal engine. We run it. You get prospects who actually want to talk.
What's that worth?
#sales #pricing