Executive Summary

This document provides the complete brief for the Smartbound website redesign, It includes site architecture, page-by-page specifications, content strategy, SEO considerations, and technical requirements. The website is the primary conversion point for the Custom Signal Engine offering.

1. Site Architecture

Sitemap

HOME
├── What We Do (scroll section)
├── How It Works
├── Signal Example
├── Results/Proof
├── Pricing
├── FAQ
├── CTA throughout


SERVICES
├── Custom Signal Engine
├── Managed Outreach (add-on)
├── Build in Clay (one-time)

VERTICALS
├── Healthcare/Clinical Trials
├── Fintech/Financial Services
├── Commercial Real Estate
├── Other Markets (scoping)

ABOUT
├── Company
├── Team
├── Methodology

CONTACT
├── Form
├── Scheduling link

Recommended Structure: Single Page + Supporting Pages

Primary: Single-page site with all core content on homepage Rationale:

• Simpler user journey
• Lower bounce rate
• Faster to build and maintain
• All key info accessible without navigation

Supporting Pages:

• /pricing — Full pricing details
• /verticals/[vertical-name] — Vertical-specific landing pages
• /contact — Contact form + calendar link

2. Homepage Specifications

Hero Section

Layout:

┌─────────────────────────────────────────────────────────────────┐
│                                                                  │
│  [Logo]                                                          │
│                                                                  │
│  Your sales team knows                                           │
│  who to call and why.                                            │
│                                                                  │
│  Custom-built signal engines. Not off-the-shelf signals.          │
│                                                                  │
│  [Primary CTA: See Sample Signal Feed]                           │
│  [Secondary CTA: Scope Your Market]                              │
│                                                                  │
└─────────────────────────────────────────────────────────────────┘

Content:

• Headline: "Your sales team knows who to call and why."
• Subhead: "Custom-built signal engines. Not off-the-shelf signals."
• Primary CTA: "See Sample Signal Feed"
• Secondary CTA: "Scope Your Market" (leads to contact/scheduling)

Design:

• Background: White or subtle off-white
• Text: Navy Dark
• CTA: Primary button (Signal Orange)

Problem Section

Layout:

┌─────────────────────────────────────────────────────────────────┐
│                                                                  │
│  THE PROBLEM                                                         │
│                                                                  │
│  Your reps spend 60% of their time researching prospects           │
│  who have no active reason to buy.                                  │
│                                                                  │
│  ┌────────────────────────────────────────────────────────────┐   │
│  │                                                            │   │
│  │   3.4% average cold email response rate                     │   │
│  │   15-30 min research per prospect                            │   │
│  │   Generic signals everyone has access to                     │   │
│  │                                                            │   │
│  └────────────────────────────────────────────────────────────┘   │
│                                                                  │
└─────────────────────────────────────────────────────────────────┘

Content:

• Headline: "The Problem"
• Body: "Your reps spend 60% of their time researching prospects who have no active reason to buy."
• Stats: 3.4% response rate, 15-30 min research, generic signals

Solution Section

Layout:

┌─────────────────────────────────────────────────────────────────┐
│                                                                  │
│  THE SOLUTION                                                         │
│                                                                  │
│  We build custom signal engines that monitor primary data        │
│  sources your competitors don't know exist.                      │
│                                                                  │
│  ┌──────────────┐  ┌──────────────┐  ┌──────────────┐           │
│  │              │  │              │  │              │           │
│  │  CUSTOM-     │  │  PRIMARY     │  │  MANAGED     │           │
│  │  BUILT       │  │  SOURCES     │  │  SERVICE     │           │
│  │              │  │              │  │              │           │
│  │ Every engine │  │ Gov filings  │  │ We build &   │           │
│  │ unique to    │  │ regulatory   │  │ run it for   │           │
│  │ your market  │  │ databases    │  │ you          │           │
│  │              │  │              │  │              │           │
│  └──────────────┘  └──────────────┘  └──────────────┘           │
│                                                                  │
└─────────────────────────────────────────────────────────────────┘

Content:

• Headline: "The Solution"
• Body: "We build custom signal engines that monitor primary data sources your competitors don't know exist."
• Three pillars:

1. Custom-Built — Every engine unique to your market 2. Primary Sources — Gov filings, regulatory databases 3. Managed Service — We build and run it for you

How It Works Section

Layout:

┌─────────────────────────────────────────────────────────────────┐
│                                                                  │
│  HOW IT WORKS                                                         │
│                                                                  │
│  [Primary Sources] ────→ [Signal Engine] ────→ [Weekly Feed] ────→ [Sales Team]  │
│                                                                  │
│  Step-by-step process diagram                                  │
│                                                                  │
└─────────────────────────────────────────────────────────────────┘

Content:

• Process flow visual
• Steps:

1. Scoping — We identify signal sources for your market 2. Building — We construct your custom signal engine 3. Delivery — Weekly prospect feeds to your CRM or Slack 4. Refinement — Monthly feedback loops improve quality

Signal Example Section

Layout:

┌─────────────────────────────────────────────────────────────────┐
│                                                                  │
│  WHAT A SIGNAL LOOKS LIKE                                            │
│                                                                  │
│  [Interactive signal card]                                       │
│                                                                  │
│  ┌──────────────────────────────────────────────────────────────┐│
│  │ [Healthcare Badge]                          Jan 15, 2026    ││
│  │                                                             ││
│  │ SIGNAL: Trial NCT-04XXXX missed Q4 enrollment by 40%        ││
│  │                                                             ││
│  │ IMPACT: Sponsor needs to expand recruitment sites within   ││
│  │ 60 days to avoid FDA timeline penalties                    ││
│  │                                                             ││
│  │ ANGLE: Lead with trial ID, reference enrollment gap,       ││
│  │ position your recruitment platform as the Q1 solution       ││
│  │                                                             ││
│  │ CONTACT: Sarah Chen, VP Clinical Operations                ││
│  │ sarah.chen@company.com | (555) 123-4567                    ││
│  └──────────────────────────────────────────────────────────────┘│
│                                                                  │
│  Every prospect has a reason you can name in your first sentence. │
│                                                                  │
└─────────────────────────────────────────────────────────────────┘

Content:

• Headline: "What a Signal Looks Like"
• Interactive signal card example
• Subtext: "Every prospect has a reason you can name in your first sentence."

Functionality:

• Click to expand card
• Toggle between different signal types (healthcare, fintech, etc.)

Differentiation Section

Layout:

┌─────────────────────────────────────────────────────────────────┐
│                                                                  │
│  WHY WE'RE DIFFERENT                                                │
│                                                                  │
│  ┌─────────────────────────┬─────────────────────────┐          │
│  │ SIGNAL PLATFORMS        │ CUSTOM SIGNAL ENGINE    │          │
│  │ (Autobound, Clay)       │ (Smartbound)            │          │
│  ├─────────────────────────┼─────────────────────────┤          │
│  │ Catalog signals         │ Custom-built            │          │
│  │ Same for everyone       │ Yours alone             │          │
│  │ DIY platform            │ Managed service         │          │
│  │ Aggregated data         │ Primary sources         │          │
│  └─────────────────────────┴─────────────────────────┘          │
│                                                                  │
│  "They sell signals from a catalog.                             │
│   We build signals that don't exist anywhere else."              │
│                                                                  │
└─────────────────────────────────────────────────────────────────┘

Content:

• Headline: "Why We're Different"
• Comparison table: Signal Platforms vs. Custom Signal Engine
• Key differentiator quote

Results Section

Layout:

┌─────────────────────────────────────────────────────────────────┐
│                                                                  │
│  RESULTS                                                              │
│                                                                  │
│  ┌─────────────┐  ┌─────────────┐  ┌─────────────┐             │
│  │   10%+      │  │   $500      │  │   400%      │             │
│  │  Response   │  │   CAC       │  │   ROI       │             │
│  │   Rate      │  │             │  │             │             │
│  │  vs 1-2%    │  │  Proven     │  │  Credo.ai   │             │
│  │  average    │  │  channel    │  │  case study │             │
│  └─────────────┘  └─────────────┘  └─────────────┘             │
│                                                                  │
│  [Testimonial carousel]                                         │
│                                                                  │
└─────────────────────────────────────────────────────────────────┘

Content:

• Headline: "Results"
• Three key metrics
• Testimonial quotes (carousel)

Pricing Section

Layout:

┌─────────────────────────────────────────────────────────────────┐
│                                                                  │
│  PRICING                                                              │
│                                                                  │
│  ┌─────────────────────────────────────────────────────────────┐ │
│  │                                                             │ │
│  │   CUSTOM SIGNAL ENGINE                                      │ │
│  │                                                             │ │
│  │   $2,000/month                                              │ │
│  │   3-month minimum | No setup fee                            │ │
│  │                                                             │ │
│  │   ✓ Weekly prospect feed                                    │ │
│  │   ✓ Custom signal design                                    │ │
│  │   ✓ Primary source monitoring                               │ │
│  │   ✓ Monthly feedback loop                                   │ │
│  │                                                             │ │
│  │   GUARANTEE: Quality prospects or first month free          │ │
│  │                                                             │ │
│  └─────────────────────────────────────────────────────────────┘ │
│                                                                  │
│  Add-ons: Managed Outreach (+$1,500/mo) | Build in Clay ($6-8K) │
│                                                                  │
│  [CTA: Scope Your Market]                                         │
│                                                                  │
└─────────────────────────────────────────────────────────────────┘

Content:

• Clear pricing display
• Features list
• Guarantee callout
• Add-ons mentioned
• CTA: "Scope Your Market"

FAQ Section

Layout:

┌─────────────────────────────────────────────────────────────────┐
│                                                                  │
│  QUESTIONS                                                              │
│                                                                  │
│  Q: How is this different from Autobound?                        │
│  A: They sell signals from a catalog...                          │
│                                                                  │
│  Q: Can't we build this ourselves?                               │
│  A: 15-20 hours/week...                                          │
│                                                                  │
│  Q: What if signals don't work for our market?                   │
│  A: We scope first and tell you honestly...                      │
│                                                                  │
└─────────────────────────────────────────────────────────────────┘

Content:

• 5-6 key questions with expandable answers
• Questions from messaging framework objection handling

CTA Section

Layout:

┌─────────────────────────────────────────────────────────────────┐
│                                                                  │
│  Ready to see who has pain in your market?                      │
│                                                                  │
│  We'll scope your market before you sign.                        │
│  If signals don't exist, we'll tell you honestly.                │
│                                                                  │
│  [Primary CTA: Scope Your Market]                                │
│  [Secondary CTA: See Sample Feed]                                │
│                                                                  │
│  Or email: devon@smartbound.ai                                   │
│                                                                  │
└─────────────────────────────────────────────────────────────────┘

Content:

• Clear CTA with risk reversal
• Primary and secondary options
• Direct contact option

Footer

Layout:

┌─────────────────────────────────────────────────────────────────┐
│                                                                  │
│  [Logo]                                                          │
│                                                                  │
│  Custom Signal Engines | Pricing | Verticals | Contact          │
│                                                                  │
│  Smartbound | smartbound.ai                                     │
│  LinkedIn | Email                                                │
│                                                                  │
│  © 2026 Smartbound. All rights reserved.                        │
│                                                                  │
└─────────────────────────────────────────────────────────────────┘

3. Page Specifications

Page: Pricing

URL: /pricing Content:

• Full pricing table with all tiers
• Feature comparison
• Guarantee details
• FAQ specific to pricing
• CTA: "Scope Your Market"

Page: Verticals

URL: /verticals or /verticals/[vertical-name] Content:

• Proven verticals (healthcare, CRE)
• High-potential verticals (fintech)
• Exploratory verticals
• Signal examples for each
• "Don't see your market? We scope first."

Page: Contact

URL: /contact Content:

• Contact form (name, email, company, market/vertical, question)
• Direct contact options (email, calendar link)
• Response time expectation

4. Content Requirements

Homepage Copy

Hero:

Headline: Your sales team knows who to call and why.
Subhead: Custom-built signal engines. Not off-the-shelf signals.

Problem:

Headline: The Problem
Body: Your reps spend 60% of their time researching prospects who have no active reason to buy.

Solution:

Headline: The Solution
Body: We build custom signal engines that monitor Primary data sources your competitors don't know exist.

Differentiation:

Headline: Why We're Different
Quote: "They sell signals from a catalog. We build signals that don't exist anywhere else."

CTA:

Headline: Ready to see who has pain in your market?
Subhead: We'll scope your market before you sign. If signals don't exist, we'll tell you honestly.
Primary CTA: Scope Your Market
Secondary CTA: See Sample Feed

5. SEO Requirements

Primary Keywords

Keyword	Intent	Target Page
custom signal engine	Product search	Homepage
signal-based selling	Research	Homepage
pain-qualified prospects	Research	Homepage
sales signal monitoring	Product search	Homepage
prospect intelligence	Product search	Homepage

Meta Tags

Homepage:

Title: Custom Signal Engine | Smartbound | Your Sales Team Knows Who to Call
Description: Smartbound builds custom signal engines for sales teams. We monitor primary data sources and deliver weekly feeds of prospects with verifiable reasons to talk. Not off-the-shelf signals—custom-built for your market.

Pricing:

Title: Pricing | Smartbound Custom Signal Engine
Description: Custom Signal Engine pricing: $2,000/month with 3-month minimum. No setup fee. Quality guarantee included.

Header Structure

• H1: One per page (primary headline)
• H2: Section headlines
• H3: Subsection headlines
• H4: Card headlines

URL Structure

• Clean, lowercase, hyphenated
• /pricing not /pricing-page
• /verticals/healthcare not /verticals/Healthcare

6. Technical Requirements

Performance

Metric	Target
Page Load Time	< 3 seconds
Mobile Performance	< 4 seconds
Core Web Vitals	Pass all

Responsiveness

• Mobile-first design
• Breakpoints: 640px, 1024px, 1280px
• Touch-friendly CTAs (44px min height)

Browser Support

• Chrome (last 2 versions)
• Firefox (last 2 versions)
• Safari (last 2 versions)
• Edge (last 2 versions)
• Mobile Safari, Chrome Android

Accessibility

• WCAG 2.1 AA compliance
• Keyboard navigation
• Screen reader compatible
• Color contrast 4.5:1 minimum

7. Integrations

Analytics

• Google Analytics 4 (GA4)
• Event tracking: CTA clicks, scroll depth, form submissions

Forms

• Contact form → Email notification
• "Scope Your Market" → Calendar scheduling or form

CRM

• Form submissions → Attio/CRM integration

8. Development Notes

CMS Recommendation

• Static site generator (Hugo, Next.js, or similar)
• Or simple WordPress with custom theme
• Content should be easily updatable

Hosting

• Vercel, Netlify, or similar
• SSL required
• CDN for assets

Build Priority

1. Homepage (full content)
2. Contact page (functional form)
3. Pricing page
4. Verticals pages
5. About page (optional, lower priority)

9. Launch Checklist

Before Launch

• [ ] All copy approved by Devon/Kevin
• [ ] All images optimized
• [ ] Mobile responsive tested
• [ ] Cross-browser tested
• [ ] Forms working and tested
• [ ] Analytics installed
• [ ] SEO meta tags complete
• [ ] SSL certificate active
• [ ] 404 page created
• [ ] Favicon and social images uploaded

Post-Launch

• [ ] Google Search Console submitted
• [ ] Analytics tracking verified
• [ ] Form submissions tested
• [ ] Performance audit completed

This brief guides website development. Provide to developer/designer for implementation.