Executive Summary

This document provides templates and specifications for all brand assets including social media graphics, sales collateral, email templates, and presentation materials. Each template includes layout, dimensions, and content guidelines.

1. Social Media Templates

LinkedIn Company Page

Banner Image

Dimensions: 1128 x 191px

Layout:

┌────────────────────────────────────────────────────────────────┐
│                                                                │
│  [Logo Icon]    Custom Signal Engines for Sales Teams          │
│                                                                │
│                Your team knows who to call and why             │
│                                                                │
└────────────────────────────────────────────────────────────────┘

Colors:

• Background: Navy Dark (#0f172a)
• Logo: White
• Text: White
• Accent: Signal Orange elements

Profile Image

Dimensions: 400 x 400px

Content: Logo icon only on white background

LinkedIn Personal Profiles (Founders)

Banner Image

Dimensions: 1584 x 396px

Layout:

┌─────────────────────────────────────────────────────────────────────────┐
│                                                                         │
│  [Signal visual element]        Devon Keller                            │
│                                 Building Custom Signal Engines          │
│                                 Smartbound                              │
│                                                                         │
└─────────────────────────────────────────────────────────────────────────┘

Colors:

• Background: Navy Dark or gradient
• Text: White
• Accent: Signal Orange

LinkedIn Post Templates

Signal Example Post

Dimensions: 1080 x 1080px (square) or 1080 x 1350px (portrait)

Layout:

┌────────────────────────────────────────┐
│                                        │
│  [SIGNAL CARD VISUAL]                  │
│                                        │
│  ┌──────────────────────────────────┐  │
│  │ Signal: Trial enrollment shortfall│  │
│  │ Impact: Need to expand sites     │  │
│  │ Angle: Your platform = solution  │  │
│  └──────────────────────────────────┘  │
│                                        │
│  "This is what a custom signal         │
│   looks like. Every prospect has       │
│   a reason you can name."              │
│                                        │
│  Smartbound | Custom Signal Engines    │
└────────────────────────────────────────┘

Insight/Thought Leadership Post

Dimensions: 1080 x 1080px

Layout:

┌────────────────────────────────────────┐
│                                        │
│  "Autobound sells signals from a       │
│   catalog. We build signals that       │
│   don't exist anywhere else."          │
│                                        │
│  — Smartbound                          │
│                                        │
│  [Subtle visual element]               │
│                                        │
└────────────────────────────────────────┘

Metric/Proof Post

Dimensions: 1080 x 1080px

Layout:

┌────────────────────────────────────────┐
│                                        │
│           10.2%                        │
│        Response Rate                   │
│                                        │
│  vs. 1-2% industry average             │
│                                        │
│  Custom Signal Engines                 │
│  Smartbound                            │
│                                        │
└────────────────────────────────────────┘

Twitter/X Templates

Header Image

Dimensions: 1500 x 500px

Layout:

┌─────────────────────────────────────────────────────────────────────────┐
│                                                                         │
│  Custom Signal Engines              [Logo Icon]                         │
│  Your team knows who to call                                             │
│                                                                         │
└─────────────────────────────────────────────────────────────────────────┘

Post Image

Dimensions: 1200 x 675px

Layout: Similar to LinkedIn post templates, adjusted dimensions

2. Sales Collateral Templates

One-Pager Template

Dimensions: 8.5 x 11 inches (US Letter)

Layout:

┌─────────────────────────────────────────────────────────────────┐
│ HEADER                                                           │
│ [Logo]                          Custom Signal Engine             │
│                                 Your team knows who to call      │
├─────────────────────────────────────────────────────────────────┤
│                                                                  │
│ THE PROBLEM                                                      │
│ Your reps spend 60% of their time researching prospects         │
│ who have no active reason to buy.                                │
│                                                                  │
│ THE SOLUTION                                                     │
│ We build custom signal engines that monitor primary data        │
│ sources — government filings, regulatory databases, permits —   │
│ and deliver weekly feeds of prospects with verifiable reasons.  │
│                                                                  │
├─────────────────────────────────────────────────────────────────┤
│                                                                  │
│ WHAT YOU GET                                                     │
│                                                                  │
│ ┌──────────────┐ ┌──────────────┐ ┌──────────────┐              │
│ │ CUSTOM-BUILT │ │ PRIMARY      │ │ MANAGED      │              │
│ │ Every engine │ │ SOURCES      │ │ SERVICE      │              │
│ │ unique to    │ │ Gov filings  │ │ We build &   │              │
│ │ your market  │ │ not databases│ │ run it       │              │
│ └──────────────┘ └──────────────┘ └──────────────┘              │
│                                                                  │
├─────────────────────────────────────────────────────────────────┤
│                                                                  │
│ SIGNAL EXAMPLE                                                   │
│ ┌──────────────────────────────────────────────────────────────┐│
│ │ Signal: Trial NCT-04XXXX missed enrollment by 40%            ││
│ │ Impact: Need to expand sites within 60 days                  ││
│ │ Angle: Your recruitment platform solves this                 ││
│ │ Contact: VP Clinical Ops, verified email                     ││
│ └──────────────────────────────────────────────────────────────┘│
│                                                                  │
├─────────────────────────────────────────────────────────────────┤
│                                                                  │
│ PRICING: $2,000/month | 3-month minimum | No setup fee          │
│ GUARANTEE: Quality prospects or first month free                │
│                                                                  │
│ CONTACT: [email] | [phone] | smartbound.ai                      │
│                                                                  │
└─────────────────────────────────────────────────────────────────┘

Pitch Deck Template

Dimensions: 16:9 (1920 x 1080px)

Slide 1: Title

┌─────────────────────────────────────────────────────────────────┐
│                                                                  │
│                                                                  │
│  [Logo]                                                          │
│                                                                  │
│  Custom Signal Engines                                           │
│  for Sales Teams                                                 │
│                                                                  │
│  Your team knows who to call and why.                           │
│                                                                  │
│                                                                  │
│  [Date] | [Presenter Name]                                       │
│                                                                  │
└─────────────────────────────────────────────────────────────────┘

Background: Navy Dark, Text: White

Slide 2: Problem

┌─────────────────────────────────────────────────────────────────┐
│                                                                  │
│  THE PROBLEM                                                     │
│                                                                  │
│  Your reps spend 60% of their time researching                  │
│  prospects who have no reason to buy.                           │
│                                                                  │
│  ┌─────────────────────────────────────────────────────────┐    │
│  │                                                         │    │
│  │   3.4% average cold email response rate                 │    │
│  │   15-30 min research per prospect                       │    │
│  │   Generic signals everyone has access to                │    │
│  │                                                         │    │
│  └─────────────────────────────────────────────────────────┘    │
│                                                                  │
└─────────────────────────────────────────────────────────────────┘

Background: White, Text: Navy Dark

Slide 3: Solution

┌─────────────────────────────────────────────────────────────────┐
│                                                                  │
│  THE SOLUTION                                                    │
│                                                                  │
│  Custom Signal Engines                                           │
│                                                                  │
│  We build bespoke monitoring systems that track primary         │
│  data sources your competitors don't know exist.                │
│                                                                  │
│  ┌──────────┐  ┌──────────┐  ┌──────────┐                       │
│  │ CUSTOM   │  │ PRIMARY  │  │ MANAGED  │                       │
│  │ Built    │  │ SOURCES  │  │ SERVICE  │                       │
│  │ for you  │  │ Not DBs  │  │ We run   │                       │
│  └──────────┘  └──────────┘  └──────────┘                       │
│                                                                  │
└─────────────────────────────────────────────────────────────────┘

Slide 4: How It Works

┌─────────────────────────────────────────────────────────────────┐
│                                                                  │
│  HOW IT WORKS                                                    │
│                                                                  │
│  [Primary Sources] → [Signal Engine] → [Weekly Feed] → [You]   │
│                                                                  │
│  ┌─────────────┐    ┌─────────────┐    ┌─────────────┐         │
│  │ Government  │    │ Custom      │    │ Prospect    │         │
│  │ Filings     │───→│ Monitoring  │───→│ Cards       │         │
│  │ Regulatory  │    │ System      │    │ Delivered   │         │
│  │ Databases   │    │             │    │ Weekly      │         │
│  └─────────────┘    └─────────────┘    └─────────────┘         │
│                                                                  │
└─────────────────────────────────────────────────────────────────┘

Slide 5: Signal Example

┌─────────────────────────────────────────────────────────────────┐
│                                                                  │
│  WHAT A SIGNAL LOOKS LIKE                                        │
│                                                                  │
│  ┌──────────────────────────────────────────────────────────────┐│
│  │ [Healthcare Badge]                          Jan 15, 2026    ││
│  │                                                             ││
│  │ SIGNAL: Trial NCT-04XXXX missed Q4 enrollment by 40%       ││
│  │                                                             ││
│  │ IMPACT: Sponsor needs to expand recruitment sites within   ││
│  │ 60 days to avoid FDA timeline penalties                    ││
│  │                                                             ││
│  │ ANGLE: Lead with trial ID, reference enrollment gap,       ││
│  │ position your recruitment platform as the Q1 solution      ││
│  │                                                             ││
│  │ CONTACT: Sarah Chen, VP Clinical Operations                ││
│  │ sarah.chen@company.com | (555) 123-4567                    ││
│  └──────────────────────────────────────────────────────────────┘│
│                                                                  │
└─────────────────────────────────────────────────────────────────┘

Slide 6: Differentiation

┌─────────────────────────────────────────────────────────────────┐
│                                                                  │
│  WHY WE'RE DIFFERENT                                             │
│                                                                  │
│  ┌─────────────────────┬─────────────────────┐                  │
│  │ SIGNAL PLATFORMS    │ CUSTOM SIGNAL ENGINE│                  │
│  │ (Autobound, Clay)   │ (Smartbound)        │                  │
│  ├─────────────────────┼─────────────────────┤                  │
│  │ Catalog signals     │ Custom-built        │                  │
│  │ Same for everyone   │ Yours alone         │                  │
│  │ DIY platform        │ Managed service     │                  │
│  │ Aggregated data     │ Primary sources     │                  │
│  └─────────────────────┴─────────────────────┘                  │
│                                                                  │
│  "They sell signals from a catalog.                             │
│   We build signals that don't exist anywhere else."             │
│                                                                  │
└─────────────────────────────────────────────────────────────────┘

Slide 7: Results

┌─────────────────────────────────────────────────────────────────┐
│                                                                  │
│  RESULTS                                                         │
│                                                                  │
│  ┌─────────────┐  ┌─────────────┐  ┌─────────────┐             │
│  │   10%+      │  │   $500      │  │   400%      │             │
│  │  Response   │  │   CAC       │  │   ROI       │             │
│  │   Rate      │  │             │  │             │             │
│  │  vs 1-2%    │  │  Proven     │  │  Credo.ai   │             │
│  │  average    │  │  channel    │  │  case study │             │
│  └─────────────┘  └─────────────┘  └─────────────┘             │
│                                                                  │
│  [Client testimonial quote]                                      │
│                                                                  │
└─────────────────────────────────────────────────────────────────┘

Slide 8: Pricing

┌─────────────────────────────────────────────────────────────────┐
│                                                                  │
│  PRICING                                                         │
│                                                                  │
│  ┌─────────────────────────────────────────────────────────┐    │
│  │                                                         │    │
│  │   CUSTOM SIGNAL ENGINE                                  │    │
│  │                                                         │    │
│  │   $2,000/month                                          │    │
│  │   3-month minimum | No setup fee                        │    │
│  │                                                         │    │
│  │   • Weekly prospect feed                                │    │
│  │   • Custom signal design                                │    │
│  │   • Primary source monitoring                           │    │
│  │   • Monthly feedback loop                               │    │
│  │                                                         │    │
│  │   GUARANTEE: Quality prospects or first month free      │    │
│  │                                                         │    │
│  └─────────────────────────────────────────────────────────┘    │
│                                                                  │
│  Add-ons: Managed Outreach (+$1,500/mo) | Build in Clay ($6-8K) │
│                                                                  │
└─────────────────────────────────────────────────────────────────┘

Slide 9: Next Steps

┌─────────────────────────────────────────────────────────────────┐
│                                                                  │
│  NEXT STEPS                                                      │
│                                                                  │
│  1. Scope your market (we identify signal sources)              │
│                                                                  │
│  2. Review sample signal feed                                    │
│                                                                  │
│  3. Start your custom signal engine                              │
│                                                                  │
│  ─────────────────────────────────────────────────────────────  │
│                                                                  │
│  If signals don't exist in your market, we'll tell you.         │
│  We don't sell engines that don't work.                         │
│                                                                  │
│  ─────────────────────────────────────────────────────────────  │
│                                                                  │
│  [CTA Button: Scope Your Market]                                 │
│                                                                  │
│  [Contact Info]                                                  │
│                                                                  │
└─────────────────────────────────────────────────────────────────┘

Case Study Template

Dimensions: 8.5 x 11 inches (2 pages)

Page 1

┌─────────────────────────────────────────────────────────────────┐
│                                                                  │
│  [Client Logo]                    CASE STUDY                     │
│                                                                  │
│  ─────────────────────────────────────────────────────────────  │
│                                                                  │
│  HEADLINE: [Result Statement]                                    │
│  Example: "Clinical Trials Client Sees Consistent Flow          │
│  of Qualified Prospects with 10 Min/Week Effort"                │
│                                                                  │
│  ─────────────────────────────────────────────────────────────  │
│                                                                  │
│  THE CHALLENGE                                                   │
│                                                                  │
│  [Description of client's problem before Smartbound]            │
│  What were they struggling with? What had they tried?           │
│                                                                  │
│  ─────────────────────────────────────────────────────────────  │
│                                                                  │
│  THE SOLUTION                                                    │
│                                                                  │
│  We built a custom signal engine that monitors...               │
│  [Description of what we built and how it works]                │
│                                                                  │
└─────────────────────────────────────────────────────────────────┘

Page 2

┌─────────────────────────────────────────────────────────────────┐
│                                                                  │
│  SIGNAL EXAMPLE                                                  │
│                                                                  │
│  [Visual of actual signal card delivered]                       │
│                                                                  │
│  ─────────────────────────────────────────────────────────────  │
│                                                                  │
│  THE RESULTS                                                     │
│                                                                  │
│  ┌─────────────┐  ┌─────────────┐  ┌─────────────┐             │
│  │  [Metric 1] │  │  [Metric 2] │  │  [Metric 3] │             │
│  └─────────────┘  └─────────────┘  └─────────────┘             │
│                                                                  │
│  ─────────────────────────────────────────────────────────────  │
│                                                                  │
│  WHAT THE CLIENT SAYS                                            │
│                                                                  │
│  "[Testimonial quote from client]"                               │
│  — [Name, Title, Company]                                        │
│                                                                  │
│  ─────────────────────────────────────────────────────────────  │
│                                                                  │
│  Could your team use prospects like this?                       │
│  [Contact: email | phone | website]                              │
│                                                                  │
└─────────────────────────────────────────────────────────────────┘

3. Email Templates

Outreach Email Template

Subject Line: [Signal-specific or role-based]

Hi [First Name],


[Signal-specific opening line]

[Problem context]

[Value proposition]

[Specific example relevant to them]

[Soft CTA]

Best,
[Your Name]

--
[Signature]

Example:

Subject: Signal for Acme Health: Trial enrollment shortfall


Hi Sarah,

Saw that your Phase III trial NCT-04XXXX missed Q4 enrollment by 40% 
according to ClinicalTrials.gov. That creates a tight window for 
expanding recruitment sites before FDA penalties kick in.

We build custom signal engines that surface prospects with 
verifiable pain — like enrollment shortfalls, FDA actions, 
regulatory changes. Every week, your team gets prospects with 
a reason you can name in your first sentence.

Happy to show you what a signal feed looks like for clinical 
trials. No commitment — just want you to see the quality.

Best,
Devon

Follow-Up Email Template

Hi [First Name],


Following up on [previous context].

[New signal or insight if available]

[Value reminder]

[CTA]

[Your Name]

4. Document Templates

Proposal Template

Sections:

1. Executive Summary
2. Understanding Your Challenge
3. Our Solution: Custom Signal Engine
4. How It Works
5. Signal Examples (specific to their market)
6. Timeline
7. Investment
8. Guarantee
9. Next Steps
10. About Smartbound

Contract Template

Sections:

1. Parties
2. Services
3. Deliverables
4. Timeline
5. Investment
6. Terms
7. Guarantee
8. Signatures

5. File Specifications

Required File Formats

Asset	Formats Needed
Logo	SVG, PNG (transparent), PNG (white bg), EPS
Social graphics	PNG, JPG
One-pager	PDF, InDesign/Affinity source
Pitch deck	PDF, PowerPoint/Keynote
Case study	PDF
Email templates	HTML, plain text

Resolution Requirements

Use	Resolution
Web	72 DPI, 2x for retina
Print	300 DPI minimum
Social	72 DPI, exact dimensions

6. Template Maintenance

Update Schedule

Template	Review Frequency
Social graphics	Quarterly
Pitch deck	Monthly
One-pager	Quarterly
Case studies	As new results available
Email templates	Monthly

Version Control

All templates should be versioned:

• v1.0, v1.1, v2.0, etc.
• Date in filename
• Change log in document

7. Template Checklist

Before Using Any Template

• [ ] Content is current and accurate
• [ ] Logo is correct version
• [ ] Colors match brand palette
• [ ] Typography follows hierarchy
• [ ] Links are working
• [ ] Contact info is current
• [ ] Appropriate for audience/context

These templates ensure consistency across all brand touchpoints. Update when messaging or visual identity changes.